San Marino Archives

Portion Control

Jul 04, 2009

This Tork Xpressnap dispenser extolls the virtues of delivering single servings of napkins 'one napkin at a time, every time' - their website guarantees 25% less napkin use.

Bringing it over to digital - what is the cost of shifting bits? In what contexts is it important to educate content consumers to shift less bits. How can we help them consume more relevant bits?

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