Future Perfect - Everything's Rosy

Documenting You, Documenting Me

Cairo, 2006

A Cairo waiter shows off his photo of this researcher above, and a more traditional studio photographer in Delhi below.

With the tools to capture experiences in the hands of more and more people its not surprising that one of the experiences that ends up being documented is, um, the process of being documented. How does being watched affect how we (researchers) work? when will we have the first Rodney King style documentation of a mis-behaving field researcher?

Delhi, 2006

Writing from Tokyo | November 9, 2006 | Permalink


Delivery Mechanisms

Delhi, 2006

Water containers for stall holders in a market in Old Delhi - continuing this week's theme of photos from India.

Writing this from a hotel bed - outside Los Angeles is beginning to wake up. Body clock is a little skewed - waking up and raring to go at 10pm. In practical terms timezone ping pong means chirpily attend a teleconference that started at 4am (an abnormal hour by any stretch of the imagination) and then dealing with the body's fallout during presentations later in the day.

Writing from Los Angeles | September 21, 2006 | Permalink


Literacy, Communication, Design Presentation

Presentation to UIAH, Literacy, Communication, Design. Helsinki, 2006>

The slides from last week's UIAH presentation on designing for illterate users can now be downloaded from here [6MB]. The presentation draws a lot of its material from this essay on research into illiterate communication practices that weve been doing.

A synopsis? Don't frame the question by 'designing for illiterate people', think about the skills that are necessary to use the core features on a device - something which we term device competency. Consider the different types of literacy that users do have. To what extent do risks & consequences affect device exploration? Why iconic support and voice prompts can be part of a solution but are far from being the solution - instead look to a range of solutions on the device, on the network, and in user's ecosytem. The eco-system can be anything from (task or device) literacy classes to posters on walls. Last but certainly not least that it is better to solve the problem (illiteracy), than design work-around solutions for dealing with the problem (illiterate users stumped by text driven device interfaces).

Presentation to UIAH, Literacy, Communication, Design. Helsinki, 2006

Why should you be interested designing for illterate people? For selfish reasons of course - illiterate people make excellent lead users - solutions that meets their needs may well point the way to ease of use for the rest of us. I'm sure you can think of other reasons too.

The download is a somewhat condensed version of the original presentation. One slide I removed plays the devil's advocate - that textual literacy is itself a work-around for other forms of communication. At what point does human kind evolve to the point where literacy as we know it becomes redundant? A topic for another day perhaps.

Presentation to UIAH, Literacy, Communication, Design. Helsinki, 2006

Thank-you to Teemu Leinonen and Andrea Botero Cabrera for hosting the session, Media Lab students for posing questions worth answering and a lively discussion and of course to the extensive team of colleagues who made it all happen (slide 2 of the presentation since you ask).

Related illteracy research here, related presentations here. To be sent notification of new Future Perfect publications, presentations and presentation downloads send an email to info @ janchipchase dot com with the word 'subscribe' in the subject line.

Writing from Tokyo | September 20, 2006 | Permalink


Communication, Literacy, Design

September 14th 2006, UIAH Presentation on Communication, Literacy, Design

Remote communication requires a means of identifying whom to contact. How do people who can't read and write manage their contact information?

This is just one of the many questions I'll be asking at a presentation on Literacy, Communication, Design to the University of Art and Design Helsinki on the evening of the 14th September. It's hosted by Teemu Leinonen and Andrea Botero Cabrera and is open to the public. It will draw on three years of research by colleagues at the Nokia Mobile HCI Group into low literacy communication practices, a journey that took us from urban and rural India to Nepal, China, Uganda and beyond.

Related research can be found here and as usual when its all done and dusted links to the slides will be posted to here.

Delhi, 2006

Writing from Tokyo | August 25, 2006 | Permalink


Mobile Location Based Advertising

Shanghai, 2006

Mobile advertising From Shanghai (above), Sao Paulo, Ho Chi Minh City and Delhi (in sequence, below). If these vehicles and the majority of people are carrying connected high capacity devices what kind of services does this enable? What will be your criteria for judging whether to connect or not?

Sao Paulo, 2006

Ho Chi Minh City, 2006

Delhi, 2006

OK, technically the Delhi photo is announcing a funeral.

Writing from Tokyo | August 4, 2006 | Permalink


Manual to Auto (And Back Again)

Delhi, 2006

Sign for drivers running trains through to Old Delhi station.

A big part of user interface design is deciding what to present to users when. Most things can delegated - either to other people or to technology. The question is what to delegate, to whom, and when. To what extent is delegation driven by efficiency? To what extent does delegation remove a sense of achievement? Does the Delhi train driver have a more enjoyable job taking care of the signalling manually? Is this a mundane task that technology can take care of? Or is this an important task that should not be left in the hands of a mere mortal?

In an increasingly automated world how to indicate changes beween automated and manual states? How to cope with exceptions to those states? How to present changes in state to us mere mortals?

Writing from Tokyo | August 3, 2006 | Comments (1) | Permalink


Stoking What is Hot

South Delhi, 2006

From a street walk in South Delhi.

South Delhi, 2006

Writing from Tokyo | August 1, 2006 | Comments (2) | Permalink


Street Refill

Delhi, 2006

Ink refilling services in Ho Chi Minh City above and Delhi below.

Ho Chi MInh City, 2005

Writing from Tokyo | July 29, 2006 | Permalink


Smaller. Happier?

Sao Paulo, 2006

Re-sellers catering for highly price sensitive customers whether its cigarettes sold individually (Sao Paulo, above), shampoo & soap powder and tobacco (Delhi, below) or small units of call time in the Philippines. To what extent can what elements of goods and services be broken down into smaller parts? If manufacturers are unable or unwilling to directly cater to this market themselves what design elements support secondary markets? What are the limits of this approach?

Delhi, 2006

Delhi, 2006

Why does the Sao Paulo shop not offer a service to pair up customers who cannot afford to buy the sole consumption rights to a cigarette? Why is there not an aftermarket for second or even third hand smoke & nicoteen? What are the limits indeed.

Writing from Tokyo | July 26, 2006 | Permalink


Signs Articulating Cultural Norms.

Sakura Shin Machi, Tokyo, 2006

The widest selection of Do Not ... signs for sale in Tokyu Hands are Do Not Use Your Mobile Phone, No Smoking and No Cameras. What does it say about Japanese society that they did not sell any signs for No Spitting, No Explosives, No Cooking or No Begging?

Custom sign painter's shop in Kampala below, similar services on offer in Ho Chi Minh City, Pokara, Nepal.

Kampala, outskirts of, 2006

Kampala, outskirts of, 2006

And finally - a reminder of the importance of context in understanding by thinking about signs in a Delhi marketplace.

Writing from Tokyo | July 10, 2006 | Permalink


Motivations for Customisation

Kasensero, 2006

Customisation of a fishing boat hulll in Kansensero Uganda and of stop signs on the back of auto-rickshaws in Delhi.

Delhi, 2006

Delhi, 2006

Delhi, 2006

Writing from Tokyo | July 7, 2006 | Comments (0) | Permalink


Cultures of Repair, Innovation

Cultures of Repair, Innovation. Presentation to the University of Cape Town & Mareka Institute, South Africa, 2006

Update: a slightly more print friendly version of this post appears here and the slides of the presentation can be downloaded via here [4MB].

In an effort to understand the total user experience I've taken time out during recent field studies in emerging markets to explore local repair cultures. The journey has taken me to cities such as Chengdu, Delhi, Ulan Bataar, Ho Chi Minh and Lhasa with recent brief stopovers in Kampala and Soweto. They all contain clusters of shops and market stalls selling a mixture of used and new mobile phones, and whilst (in this instance) size does not necessarily matter, they often operate on a scale not seen in cities such as London or Tokyo. The mobile phone market around Chengdu's Tai Shen Lan Lu Market for example stretches across number of streets and shopping arcades and includes 100's of small shops and stalls. If you want a snapshot of urban mobile phone consumers in emerging markets this is a good place to start.

All you need to get started. Delhi, 2005

What sets these locations apart from cities in more 'emerged' markets? Aside from the scale of what's on sale there is a thriving market for device repair services ranging from swapping out components to re-soldering circuit boards to reflashing phones in a language of your choice , naturally. Repairs are often carried out with little more than a screwdriver, a toothbrush (for cleaning contact points) the right knowledge and a flat surface to work on. Repair manuals (which appear to be reverse engineered) are available, written in Hindi, English and Chinese and can even be subscribed to, but there is little evidence of them being actively used. Instead many of the repairers rely on informal social networks to share knowledge on common faults, and repair techniques. It's often easier to peer over the shoulder of a neighbour than open the manual itself. Delhi has the distinction of also offering a wide variety of mobile phone repair courses at training institutes such as Britco and Bridco turning out a steady flow of mobile phone repair engineers. To round off the ecosystem wholesalers' offer all the tools required to set up and run a repair business from individual components and circuit board schematics to screwdrivers and software installers.

Wholesaler in Tai Shen Lan Lu Mobile Phone Market,  Chengdu, 2006

How are mobile phone repair cultures different from the everyday repair shops for other mainstream electronics filled with televisions and video recorders? For a start consider the volumes of mobile phones in the marketplace compared to other electronics. Network effects soon kick in - it's easier to find a dead RAZR to cannabalise for spares than spares for a Sony DVD drive drive quite simply because there's more of them about. The physical size of the products to be repaired is also an factor - consider the space required to store and repair 200 mobile phones vs CRT televisions. As objects that many consider essential tools for everyday life mobile phones are carried, dropped, sat on, run over, submerged in a wide variety of situations leading to use cases outside the parameters of most phones. Finally, for many emerging market consumers the phone is considered an essential tool for conducting a successful business whether it's a boda-boda driver in Kampala (gentleman on moped in photo, below) or a midwife in Xiamen. If a person has the choice between repairing a television or a (shared) mobile phone which do you think he or she would choose first?

Television repair. Lhasa, 2005

Boda-boda driver. When your mobile phone is necessary for your livelyhood - how long do you leave it bofore it is fixed? Kampala, 2006

Each of the cities mentioned above offers more formal repair services, usually officially through customer care service centers, but the scale and sophistication of what is on offer informally is way beyond what many readers of Future Perfect will be familiar. And yes, many of the places mentioned already have networks to (from my observations) efficiently recycle, repair and re-use a wide variety objects including electronics . But in the spirit of the Future Perfect let's start with a very basic question - why do these informal repair cultures exist at all? What is so different between London and Lhasa or Helsinki and Ho Chi Minh?

Circuit board repair is also possible. Ji Lin, 2006

The informal repair services that are offered are quite simply driven by necessity - highly price sensitive customers cannot afford to go through more expensive official customer care centers and even if they could their phones are unlikely to be covered by warrantee - having been bought through grey market channels, been sent as gifts from friends and relatives abroad, or were locally bought used, second or third+ ownership. In many cases these users cannot afford to be without their mobile phone, not in the social sense of being out of touch (which is valid enough), but in many instances because their livelihoods depend on it. On the supply side there is a ready pool of sufficiently skilled labour, ready access to tools, components and above all knowledge.

It's worth acknowledging that grey and black goods and services are also part of the mobile phone market ecosystem - whether it's passing faked goods off as originals or offering pirated software. Some markets also sell a wide variety of phones that copy the industrial designs of other products, examples are shown here and and example of how it can unfold here (these two links are unrelated). These are however, only a part of the whole market ecosystem and from my understanding are small in scale within the context of the physical markets' themselves, compared to the repair services on offer. And before you ask - no, I'm not arguing that piracy is a minor issue.

Used mobile phones with warrantee. Ulan Bataar, 2006

For consumers the informal repair culture is largely convenient, efficient, fast and cheap, reducing the total cost of ownership for people for whom a small drop in price may make the difference between having or not having a phone. The culture of repair also increases the lifetime of products lowering their environmental impact (though this could be offset by other factors such as inefficiency of using old batteries).

What can we learn from informal repair cultures? Aside from the benefits, what are the risks for consumers and for companies whose products are repaired, refurbished and resold? Given the benefit to (bottom of the pyramid) consumers are there elements of the repair ecosystem that can be exported to other cultures? Can the same skills be applied to other parts of the value chain? And, turning to my original interest in this topic and the work we do in the Mobile HCI Group, given the range of resources and skills available what would it take to turn cultures of repair into cultures of innovation?

It's all down to team. Delhi, 2006

I'm at Cape Town University today discussing qualitative research methods and Informal Repair Cultures. The slides of the presentation can be downloaded via here [4MB download] and related presentations here.

Writing from Cape Town | July 3, 2006 | Comments (4) | Permalink


(Support for) Hacker Cultures (Require Support)

Unlocking codes. Delhi, 2006

A manual for unlocking mobile phones just one publication widely available from Delhi's Karol Bagh Market. A few things of note for what is essentially a grey market publication: documents how to unlock all major phone models; has taken advertising for the different unlock kits and the Indira Technology Institute; printed in high quality colour; and even includes a help desk number. In a world where so much is online, why is this printed at all?

Last few days I've been pulling together material for a presentation on informal cultures of repair and innovation drawing on recent research in China, India, Mongolia and Vietnam. If anyone is in proximity of South Africa's Meraka Institute on the 20th June - the presentation is open to the public. I'll post the slides on ResearchDotNokiaDotCom when they're done.

Unlocking codes. Delhi, 2006

Writing from Tokyo | June 16, 2006 | Permalink


This Is It (So Value Me More)

Delhi, 2006

A restaurant in Delhi advertising the fact that they only operate at one location - 'we have one branch'. To what extent is rarity part of the equation for measuring the total user experience? For which kinds of people? And how to re-inforce the rarity, or the perception of rarity?

Writing from Tokyo | May 8, 2006 | Permalink


Actual Speed?

New Delhi, 2006

Not just crossing, but in a hurry. How close is this sign, from New Delhi, to the reality? To what extent does exaggerating the actual situation affect initial behaviour? Subsequent behaviours?

Writing from Tokyo | May 6, 2006 | Comments (1) | Permalink


Coping With Legacy Systems

Telephone exchange. Delhi, 2006

Writing from Tokyo | | Permalink


Interactions With a Skin-Like Interface

I came across this tap attached to a water barrel during our getting-to-know-how-a-city-wakes-up walk around Old Delhi. I've been trying to figure out whether the design deliberately imitates the shape of male genitalia (I know it's small in the photo but, um, click to enlarge). The function - passing water maps well enough to the body, but the colour is not an accurate reflection of local skin pigmentation and I guess the design misses the opportunity to introduce modality. But the resemblance is there.

Old Delhi, 2006

User interface designers like to tap into what their users already know - and in this vein the desktop metaphor relies on the basic assumption that users know that objects can be placed on and moved around a desktop. In an increasingly globalize world is there domain knowledge that is universally known across cultures, ages, and genders? What are the things that you have spent the most time with in your life? What has been there through thick and thin, good times and bad, and has been there in your most intimate moments?

High on this list is your body or at least the parts that you can easily see such as the back of your hands, or easily touched such as your shoulders, chest, front of legs, bum, face and yes genitalia. (There's also the stuff inside you that you feel - anything from the pressure of a full bladder to aching limbs but that's a discussion for another day). What if skin-like materials were just another tool in the designer's toolbox? Today we have mass-produce able pleather. With a desire to rebuild wounded soldiers and in particular treat burn victims leading research into growing body parts and skin is mass produced skin-like materials really that far behind?

Your first reaction is probably gentle, chiding revulsion - triggering of thoughts about eXistenZ and looking again at the photo you're thinking that the tap design (and this post) is just plain tacky. But pause and think. Given a life-time of getting to know and interaction with your own body and the knowledge of your shapes, scars, textures, preferences is there something there that can be tapped to design more optimal products? What I'm not proposing is cyborgs or human like robots. But put simply, what if your 12th generation iPod casing felt like, looked and behaved like your own skin? Supple, warm, tender. How would it respond to gentle squeezes, flexes, stroking, a tug or a pinch? What kind of interaction would play or stop a song? If you wanted to customised it would it be with a piercing? Or a tattoo?

If realistic skin was widely available it wouldnt take long before it was wrapped around body-part-like shapes. What would the inherent characteristics of those body shapes be? What functions could map to tapping a 'shoulder'? Rubbing a 'foot'? Nudging an 'elbow'? How would interactions differ depending on the age, gender and cultural background of the interactor? How would interaction preferences differ for the same? I may have a weak grip and rough flaky skin but that doesn't mean I just want to interact with skin-like products that feel the same as me.

And how would and should our skin-like products wear and tear? Would they age? Succumb to sun burn? Require a shave? Treatment for lice? End up with cancer? Can they be restored with the liberal application of aloe or would it require something more drastic such as botox or a nip and a tuck?

And given all of this do we even want to go there?

Writing from Shanghai | April 30, 2006 | Comments (1) | Permalink


Motivations for Defining Boundaries

Old Delhi, 2006

Motivations for carving out boundaries in public spaces: An Old Delhi street cafe above, Shanghai building site below.

For shared services, devices or projects how to signify who has control over what? What signals can the layout of the space send to imply inclusion or exclusion for members of the public? Does this map to the digital realm? How?

Shanghai, 2006

Writing from Shanghai | April 28, 2006 | Comments (0) | Permalink


Where Thin is Not In

Protective covers. Delhi, 2006

This small, simple and relatively elegant Sony Ericsson phone belonging to a tea-house owner in South Delhi. The product design team will have spent countless hours massaging the components into the smallest possible form factor, selecting materials for the optimal tactile experience, and making the detailing just right. The overall elegance and perceived thickness of the device may have been a factor in its purchasing decision but ultimately this consumer bought a thick plastic cover to protect it from dust and scratches (photo below).

The need and consequent practices of covering and protecting consumer products varies according to cultural practices, individual tastes, climate and contexts. Whether it's a plastic coated car seat in New Orleans, individually wrapped sweets in Japan (in part to cope with intense summer humidity), plastic sheets on a hospice bed, or covered calculators and phones in India. The advertisement for dust free switches in South Delhi (photo, below) is only enhanced by the extremely dusty shop backdrop.

Dust covers for electricity sockets. Delhi, 2006

Of these products mobile phones are somewhat unique in that they have to cope with conditions in a wide range of contexts - from when the owner gets up to when s/he goes to sleep and everything in between. Whilst women are most likely to be carrying phones in hand bags the desire to be contactable and to communicate often leads them to be carried in the hand for short periods of time. For men the situation is compounded by the extent to which the phone is carried in pockets - close to the skin and consequently exposed to more human moisture & sweat.

Protective covers. Delhi, 2006

There is currently a lot of noise about who has the thinnest phone, and the thickness of the RAZR was undoubtedly a factor in its worldwide success. But as the adoption of mobile phones spread the reality for many of the world's population is that protection is paramount. My personal take on device thickness is that thin devices have their pros e.g. perceived elegance and cons e.g. an tendency to break more easily, but that things will only become genuinely interesting in this space as and when true flexibility is introduced.

The after market for protective phone covers in India is well developed and is quickly able to cater for new phone form factors, even down to coping with sliding mechanisms. How can mass market products be re-designed to cope with the need for greater protection? (the dust free keypad on the 1101 is a good example). And given that the two factors are often mutually exclusive, is it possible to design products that are able to offer increased protection when needed, but can shed their protective cladding when the need for elegance is paramount? Finally, when new materials and manufacturing techniques enable forms of protection that are not visible to the human eye how important will the design be to the perception of protection?

Writing from Tokyo | April 23, 2006 | Permalink


The Wedding Planner

Outskirts of Delhi, 2006

Outskirts of Delhi, 2006

And his heroes (below).

Photos from a row of wedding shops on the outskirts of Delhi. His job was to trick out the wedding carts for the wedding procession - example shown in the background.

Outskirts of Delhi, 2006

Writing from Tokyo | April 22, 2006 | Permalink


To Hack Me Is To Love Me

Old Delhi, 2006

To run a light in an alleyway outside his shop this Delhi resident simply taps into the public power supply (junction box hidden at the top of the photo).

What is to stop people from doing the same with all future 'utilities' - whether it is digital storage space, connectivity or downloading content from a as-much-as-you-can-eat subscription account? What level of leakage is privately acceptable for these modern day utility companies? And in what situations is this form of hacking beneficial to both parties?

Writing from Tokyo | April 21, 2006 | Comments (1) | Permalink


When Everyone Finds Their Rhythm

Delhi, 2006

Reviewing photos taken in the last month came across one that evokes many postive feelings.

It shows two of our team sitting in garden in our hotel/guesthouse in Delhi, my laptop is in the foreground and I'm sitting with my back to a tree. It must be around 7:30 am and the city heat has yet to descend. Despite having all the windows open the lack of breezes and the mosquito nets meant that at this moment the guesthouse is somewhat stuffy (though by 9am it will be cooler inside the building than outside). They are both wearing headsets plugged into laptops and are transcribing the previous days interviews. I'm not sure exactly how long they've been up or what time they slept but they were working when I awoke. We'd all been chucked out of the breakfast room by the housekeeper who was eager to set the table.

And the positivity? A mixture of coming together in a flexible and condusive space, seeing old friends, having a common, agreed and understood purpose, everyone getting on with the job without having to be asked, and everyone working within the boundaries of their own rhythm (a couple of the team were still asleep but then they'd been working late). Sometimes the jetlag can play havok with getting the job done, but this time everyone synced just fine.

It also reminds me how sterile regular corporate approved hotels can be.

Writing from Tokyo | April 20, 2006 | Comments (1) | Permalink


Coping With Shared Use

Phone lock. South Delhi, 2006

Shop owner in South Delhi limits employee access to his land line phone. Similar solution used at a security checkpoint in Lhasa.

For devices that are shared, hold private information and can incur costs for use, like um, mobile phones how to restict access to features?

Phone lock. South Delhi, 2006


Writing from Tokyo | April 19, 2006 | Permalink


Micro Breaks, Macro Breaks

Security guard killing time. South Delhi, 2006

A security guard settling into another hour seated in front of a closed store in South Delhi (above), motorcyclist checking text messages whilst smoking a cigarette in Tokyo (below) and a bus stop indicating how long before the next bus arrives, Brighton (end photo).

Micro and macro breaks are the time we have between defined tasks: waiting for a bus to arrive; for a traffic light to change; for friends to turn up; to smoke a cigarette (assuming the act of smoking is not seen as a primary task). If you design mobile devices, applications or services you should be interested in micro and macro breaks - as a commonly carried mobile essential there is a fair chance that the mobile phone will be used during that break.

Not all all breaks are equal: some are planned, some not; the ability to predict how long a break will last affects how the time is used and whether tasks are started; some we have degree of control over how long they last; and the contexts in which breaks occur can vary considerably - just think of the range of situations you find yourself in.

What are the characteristics of micro or macro breaks? How do they differ between cultures? For that matter, how does the pace of life, the perception of time and how it 'should' be filled differ between cultures? How long do these breaks last compared the time it takes to complete a task such as sending a text message, locating information on a mobile web site or to go to a more topical application - tuning into signal for a mobile TV station?

Cigarette & text messaging. Tokyo, 2005

Predictability and knowing when the bus will arrive. Brighton, 2006

And why the bus stop? Quite simply - knowing when the break will finish affects what tasks will be started.

Writing from Tokyo | | Comments (1) | Permalink


Buying Fakes With Eyes Open

Street Market, 2006

Observed during a short visit to a street market in Delhi - the seated gentlemen is boxing up covers for Nokia phones.

The quality of the covers varied but the boxes were pretty obvious fakes. On the assumption that most consumers in this market will be aware are of the origin of the goods, to what extent do (fake) boxes increase the value of (fake) covers? Are there markets where taking objects out of packaging increases their value?

Street Market, 2006

Hmm, what makes a fake a fake?

Writing from Hawaii | April 16, 2006 | Comments (2) | Permalink


Content Middle Men

Software services in Karol Bagh market. Delhi, 2006

In Delhi's Karol Bagh Market 100+ Rupees (2+ Euro) will buy you as much content as you can fit on a 512 MB memory card. Widely available digital contents includes the usual suspects: ring tones in various formats; wallpapers; themes; applications; games - including Series 60 ports of many popular Nintendo ES games; Hindi pop videos; and a couple of full length Hindi movies. Given that most of this content is available somewhere online, its interesting to note the presence of someone who takes the time to find and package the material for less networked (or less network-motivated) consumers.

Writing from Hawaii | | Permalink


Minimalism

Old Delhi, 2006

Testing a car stereo's CD drives to hear it works - photo of a street stall in Delhi. Minimalism of both the CD drive and the plug. A relatively common alternative to sticking bare wire ends in the socket is to support the wire position with short pieces of wood.

Writing from Hilo | April 14, 2006 | Permalink


Your Rights Are Irrelevant. If Anything, Demand Trust

We don't trust our franchisee. Delhi, 2006

A sign that reads: "Can you keep an eye on our workers to stop them stealing?" would not go down that well in this Delhi coffee shop - yet this is basically what this sign says. Another example of using customers as a resource.

Writing from Hilo | April 12, 2006 | Comments (2) | Permalink


Larger Small Print

Delhi, 2006

Long queues to clear security checks at Delhi's Indira Gandhi International airport providing plenty of time for looking around and passenger watching. Due to the size of the sign the small print on the advertisement on the left is relatively large and noticeable - *conditions apply and *only in Delhi departure.

Four trends that might affect how this plays out in the future perfect: the increase of advertising across digital medium is not constrained by physical limits and provides greater scope for more small print; more people will carry personal devices capable of accessing related information; an increased quality of search engines to help you track down just what you are looking for; and an aging demographic with poorer eyesight demanding alternatives to today's small print.

Are more informed consumers better off? An opportunity to increase consumer understanding assumes that all parties benefit from having informed consumers - whereas in the real world conflicts abound.

Writing from Indira Gandhi International | April 9, 2006 | Comments (2) | Permalink


It's Easy Getting Objects Carried

Delhi, 2006

Like many shops in Delhi the Rama Color photo studio in Bengali Market uses advertising handouts to get their logo carried and displayed by their customers. One side of the advertisement depicts a god and the other side a calendar. During wallet mapping studies I'm often surprised at the ease by which people accept objects which are then carried, at least until the next time the wallet is cleared out. One of the most prevalent of these objects in modern urban centers is the buy-10-get-one-free coffee 'loyalty' card, but in India if the religious depiction doesn't grab a person's attention then the calendar will. It's not even the functionality that draws people to take the object, but the perceived functionality - the fact that it might be useful and that it's, well, free.

At what point is it economically feasible for stores to give away, by today's standards, richer more complex objects? Electronic flyers for example. To be picked up in the first place one thing will remain the same - they object will have a perceived functionality. What will be different is that they can act independently - designed to take advantage of the proximity of being placed in someone's purse, pocket, handbag or wallet to collect and report proximity data. To some people the physical space of your wallet will be just another real-time commercial battleground. Knowing what you have in there and how frequently you use is valuable data - disabling the opponent in whatever way will be a bonus. Its tempting to use the word Trojan or parasite, but by being self-sustaining and self-maintaining a self-reporting free-bee is more accurate.

Delhi, 2006

And in a world where this is widespread how will this affect what we decide to pick up?

Writing from Delhi, Outskirts of | | Permalink


Motivations for Ranking

South Delhi, 2006

[Corrected] Coaching institute in South Delhi publicises the students that have excelled on a billboard outside the school. The effort required to put up a printed billboard suggests that the ranking will be valid for a long period of time. In an increasingly real-time world what is a meaningful way of ranking people, events or other statistics?

This reminds me of two things: Awards are generally given out by people who like to be seen to be giving out awards to people who like to be seen receiving awards; and the easiest way to get an award is to first set up an award ceremony - what goes around will eventually comes around.

Writing from South Delhi | | Comments (3) | Permalink


Decompression

Tikli, 2006

Two days in a rural location to analyse and debate 8 days of field data before the team disperses. A big part of coping with urban Delhi is dealing with the heat, noise and dust. Time for reflection with the team is in one location is a necessity and we make the most of what we have - the quiet space should ease decompression.

The glow on the left of the photo shows the distant Delhi light leaking into the sky. And the ghostly figures? The field research team on a 30 second exposure whilst our hosts sleep. The nights offered some respite from the intense day time heat.

Writing from Tikli | | Comments (1) | Permalink


Cultural Conversions

South Delhi, 2006

Chai house worker wearing LIVESTRONG bracelets, somethings which were spotted on a number of young males around Delhi. The rubber bracelets are good triggers for charitable donations in part because they are so cheap to produce - more of the donation can go to the charity. This same property makes the statement-bracelet trend viable in highly price/cost cultures such as India.

Whether the intentions of the original statement for these bracelets is relevant to the wearer is another matter entirely. To what extent does the additional cultural distance travelled change the message?

South Delhi, 2006

South Delhi, 2006

Writing from South Delhi | April 8, 2006 | Comments (1) | Permalink


Components Stripped and Re-used

Car stereo repair. South Delhi, 2006

The degree to which used and damaged individual components are stripped for repair and re-sale.

Car stereos above.
Car, below.

Connaught Place, 2006

Connaught Place, 2006

Writing from Connaught Place | | Permalink


Protect To Serve

Delhi, 2006

Writing from South Delhi | | Permalink


Events Which

Events. Delhi, 2006

Demonstration in Delhi recorded by the demonstrators.

What consequences of the widespread availability of media gathering and reporting tools.

Writing from Delhi | April 7, 2006 | Permalink


Local Insights, Insights from Locals

Old Delhi, 2006

Being local doesn't qualify someone to be a local guide. Being a foreigner doesn't dis-qualify someone from having insights into a local culture. Something that enables a decent specialist to be able to specialise (and, um, be, er, special) is their ability to apply their expertise and work effectively in foreign contexts. And some specialists are ultimately not that special.

With these provisos in mind it's fair to say that our ability to gather meaningful data in foreign climes is dependent on having good local guides. The most obvious reason to hire guides is to provide cultural insights enterpret the local language. Less obviously a good local guide will use her social network to find appropriate study participants (when not using a recruiting agency); will know where to find what you want and negociate decent prices on anything and everything; makes the team aware of local sensitivities such as how to behave during meetings and where not to point the soles of your feet; dealing with local nuances such as power cuts; and even such simple but moral boosting things as knowing a decent neighbourhood restaurant. Also, in situations where gender is a barrier to gathering data having someone of the opposite sex around provides more options which ultimately leads to more data gathering opportunities.

Old Delhi, 2006

Much like the rest of us, guides need a clearly described brief to be able to perform well. Given that the brief often changes as the project progresses we make an effort to keep everyone in the loop regarding the range and quality of the data that is being collected. It's worth bearing in mind that asking questions can be seen as a strength or weakness depending on issues as cultural norms, age and the personality of the individuals and that positive and negative feedback can be enterpreted in a number of ways.

Thanks to our cultural guides this past week: Priyanka, Smriiti, Aashish, Samir and Surbee - your insights were much appreciated.

Writing from South Delhi | | Permalink


Faith In

Religious beliefs. Old Delhi, 2006

Writing from Old Delhi | April 6, 2006 | Permalink


Slabs of Joy

Game controller. Old Delhi, 2006

Game controller. Old Delhi, 2006

A shop selling game controllers to hook up to TV based consoles - designed for arcade use.

Example of use here.

Game controller. Old Delhi, 2006

Writing from Old Delhi | | Permalink


A Sufficiently Focused Group

South Delhi, 2006

Lo-tech setup for home based focus group - a wire connecting the video camera with the TV in the observation room. The space used for the focus group is normally someone's home, and in this instance the observation room is a converted bedroom - there are no seats so the observation team is perched on the edges of a large double bed. The setup works surprisingly well, with the participants relaxed in the surroundings and the proceedings sufficiently focused.

A backup battery sits in one corner of the home a sign that they are used to having power cuts. The host informs us that if the power does go for any length of time then the TV in the observation room will cut off, and given that it is a windowless room presumably we will be plunged into darkness.

South Delhi, 2006

But for once I'm able to say I spent a half day lounging around on a bed (there were no chairs), sipping tea and watching (the participants on the) TV and all in the name of work.

Writing from South Delhi | April 5, 2006 | Comments (2) | Permalink


Privacy Lost, Never Had, A Sham

PCO receipts. Old Delhi, 2006

Public call office receipts litter the street in front of a shop. These receipts typically include information relating to the call - the phone number, time, duration and cost of call.

Writing from Old Delhi | April 4, 2006 | Permalink


Fixed Turn

Turn ash tray. New Delhi, 2006

Heading to an offi