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Bag Size Norms

Aug 07, 2007 | 4 Comments

Copacabana, 2007

Walk into a Brazilian urban supermarket and your are highly likely to walk out with purchases carried in small, thin plastic bags. Buying a lot of things? Shop staff increase the number of small bags - rather than provide larger carrying alternatives. Heavier items? Wrapped in two bags. Larger bags are available but are the exception rather than the norm.

There are four possible reasons I can think of for this standardisation: they are commonly used for collecting household waste and are of a size that will fit apartment block waste disposal chutes; larger bags are unsuitable for waste disposal because bio-waste quickly starts to hum in the tropical heat - smaller bags trigger residents to empty their waste almost on a daily basis; they're cheap; and possibly the weakest argument - that Brazilians prefer to shop smaller amounts more frequently - taking advantage of the abundant availability of fresh produce. Any other reasons you can think of?.

Why are the factors that nudge a country's inhabitants into adopting a particular type of carrying container? What does it take to shift to alternative carrying containers?


Acceptable Contexts

Aug 06, 2007

Rio de Janeiro, 2007

Unusual to see an iconic representation of a syringe in formal street signage. From outside a pharmacy in Copacabana.

Rio de Janeiro, 2007


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