Cures All

Nov 16, 2009

Only slightly hyperbolic packaging extolling the virtues of miswak - that cure's pretty much everything "including death". Because the packaging is in English it will be safely ignored by many potential customers.

Given that it's sold next to these sticks to what extent are customers drawn, willing to pay a premium for the packaging? And if the results of this and this study are accurate does the introduction of toothbrushes in a community suggest poorer dental care?

Cultural equivalents - street tonic stall in Indonesia.

Location:
 Afghanistan »  Kabul Keywords:
 cultural norms | cure | medicine | packaging norms | toothbrush