The Rise of the Super Fakes

Sep 02, 2009

What happens when a large % of your target market wants your brand cachet but is happy with a decent-enough quality fake? An essay on the current state of the fake mobile phone market in China, and what the shift to services means for the manufacturers of fake products here.

Location:
 China »  Xi'an Keywords:
 Apple | fakes | Nokia | street hacks | Twitter