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Paid Crowdsourcing Via Mobile

Mar 24, 2009 | 6 Comments

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What happens when you combine crowdsourcing with mobile phones and a ready money transfer/billing platform?

Following on from today's theme of micro-payments - Nathan Eagle's talk at eTech on crowdsourcing via mobile phone - touches on numerous examples of mobile innovation in East Africa, spanning give-away SIM cards, USSD and voice to text transcription.

What happens when it's easier to pay electronically in a taxi in Nairobi than in NYC or London? When your (mobile) identity can be given away (to would-be high-spending customers) for free? Some of you are old enough, bless, to remember surfing the web with dial-up - how did your usage pattern change when you switched to always-on broadband? What happens when you take the same shift in experience and apply it to text messaging? That open USSD session is no less powerful than an empty search box waiting for your next command. Sprinkle a couple of billion mobile phone into the mix.

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Video link via Eric Herman.

Photos: from our field study in Cairo - the chained Nokia 5100's are the default mobile phone kiosk operators weapon of choice.

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6 Comments


I think this is what I was reaching at in a tweet I posted you over the weekend re: will the new iPhone APIs/purchase-within-app bring some of this mobile innovation to the states. This innovation in the developing world gives me hope and another reason to think that we Americans are slowed by our opulence ...

I work in the area of futures studies and I think you have (again) made a valuable point: What is the cultural and societal impact of a given technology in a different-than-Western context.

It is always interesting to observe that there is a given type of technology available (phones, contanctlenses and googles with lcd-screens/internet access, WAP, etc) - another thing is how the same technology applies in society. Often more different than inteded - as you have often pointed out here at Future Perfect, and thank you for that!!
Perhaps - looking at the subject from a commercial angle - one implication of pay-by-mobile (PBM??) would be that a new type of creditcard-company og bankstructure emerges in Nairobi/Africa? A phone company structured like a creditcard-company or a bank. That way time (as in a phonebill) is truly becomming valuable...

/Jacob

The use of a paid crowdsourced model is very much in use at Mob4hire www.mob4hire.com.

Mob4hire is crowdsourced mobile application testing. There are approximately 20,000 different handets around the world.

Mob4hire allows mobile application developers to test in various regions around the world by utilizing real people with their own handsets.

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