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Positive Associations

Two Porsche's not belonging to guests - parked outside the five star Hyatt Hotel in Jeju, a positive association that benefits both the hotel and the car company.

The officially negotiated and unofficial/ambush associations between brands, objects, people. How the current status quo changes as more of the association occurs in the digital space(s), as the medium has a degree of autonomous mobility. In an urban environment where mass commuter traffic on the 'roads ' is largely automated the ability of ad-mounted-vehicles to identify and tailgate (?) suitable targets. There's nothing like instantly pitching a new car insurance after a near miss, eh?

Writing from Jeju | September 6, 2008 | Permalink