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Future Social

Something to peruse over your fresh coffee this brisk Monday morning - the slides for the LIFT Asia Future Social presentation can be viewed above or downloaded from here [3MB].

A summary? As much of the stuff that we use to do things becomes smaller and end up in more (social) contexts we will not only evolve new use-practices but it puts a greater emphasis on communicating our intended use to people in proximity.

If, like me you’re waiting for your Zero-G iPhone to recharge just enough to be able to make a call without being tethered you’ll have the time to brew another cup of coffee and peruse the following trends that will shape the future social.

One statistic from ex-NTT DoCoMo's Takeshi Natsuno's presentation at LIFT - 74% of Japanese iPhone users have it as a second phone. Great for the operators since it expands the market but also indicative of consumer nervousness that the product is able to deliver culturally appropriate communication. Or if you're suffering from a dead battery, any communication.

Writing from Jeju | September 8, 2008 | Permalink