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The Making of, Behind the Scenes

Last week our London Design Studio invited journalists from around the world for a glimpse of the design process - the story behind the numbers if you like. Younghee and I took the opportunity to present something old, something new and the slides from the presentation (mostly for the benefit of the note taking journos) are posted above and can be downloaded from here (PowerPoint, 7MB).

Some of you may remember Remade - the phone literally made from nothing new. Well, my guvnor Rhys Newman shared some of the thinking behind the project that internally has gone by the name of Homegrown (for it's origins think starting at home rather than something herbal). Read up on the thinking, other concepts and people behind the project here and here and download the Homegrown presentation here (PDF, 1MB).

More on the different threads of Homegrown, no doubt later. Rhys managed to put our permalag into perspective by completing a 24 bicycle race (the team gained a podium place), hopping on plane in LA and upon landing at Heathrow heading straight to the studio to present. Designers? Stamina? More than you think.

Writing a presentation and getting it to flow is more art than science and is that much more difficult when the double in your bill is separated by time zones/rational sleep patterns. No surprise then that 'last minute' edits started at 2am sternly overlooked by head-standing dwarfs in the hotel lobby (nice rooms, crap in-room WiFi btw), continued over a decent full English to be wrapped up as the journos filed into the building. No stress then.

And wrapping up the behind the scenes thread - Fortune has posted a story-lite and some of the faces behind the N810 tablet here. And if any internals reading this have a spare '810, wouldn't mind borrowing one for a bit...

Writing from Tokyo | May 12, 2008 | Permalink