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The Power of Repetition

The practice of kitting out a bunch of students in a uniform and sending them out onto the streets, in Shibuya (above) and Chengdu (below). Group advertising of this nature is relatively common practice in China in part because labour is relatively cheap, and in part drawing on a rich culture of public performance.

Related: Putting an advertising spin on everyday accidents, advertising labour and skills in Urumqi, the future of in your face advertising in Taiwan, the unique format of job advertising in Sao Paolo, and not least - figuring out the value of contextual advertising on a Shibuya escalator.

Writing from Shibuya, back of | February 3, 2008 | Permalink