Formal / Informal

Nov 06, 2007

The re-designed First Direct site includes an un-bank like vocabulary in it's footer: "We're obsessive about the quality of our service, so we monitor or record calls to make sure everything's tickety boo." An extension of First Direct's branding of being an un-bank like bank.

A night's stopover in Frankfurt on the way to Accra - jetlag providing an opportunity to catch up (un-)banking admin.