Future Perfect - Everything's Rosy

« Acceptable Contexts | Main | Team / Ta »

Bag Size Norms

Copacabana, 2007

Walk into a Brazilian urban supermarket and your are highly likely to walk out with purchases carried in small, thin plastic bags. Buying a lot of things? Shop staff increase the number of small bags - rather than provide larger carrying alternatives. Heavier items? Wrapped in two bags. Larger bags are available but are the exception rather than the norm.

There are four possible reasons I can think of for this standardisation: they are commonly used for collecting household waste and are of a size that will fit apartment block waste disposal chutes; larger bags are unsuitable for waste disposal because bio-waste quickly starts to hum in the tropical heat - smaller bags trigger residents to empty their waste almost on a daily basis; they're cheap; and possibly the weakest argument - that Brazilians prefer to shop smaller amounts more frequently - taking advantage of the abundant availability of fresh produce. Any other reasons you can think of?.

Why are the factors that nudge a country's inhabitants into adopting a particular type of carrying container? What does it take to shift to alternative carrying containers?

Writing from Copacabana | August 7, 2007 | Permalink


Comments

Having noticed the same phenomenon in India (although it is now slowly changing and true only for small shops), i would say that the 3 hypothesis you stated seem perfectly acceptable. To what i would add that the 3rd isn't necessarily the weakest - people by products on a daily basis because of Freshness (veggies but also milk and yogurts sold in plastic packets - which get "spoiled" even when kept in the fridge), habit, and socialization. Think of the local store as a gossip hot spot and one of the main outing/acivity in the day of many housewives.
I think that it would also make sense to relate your hypothesis #1 and 2. Since purchases are little, so is the amount spent at a time (by the way here is another reason for your 3rd hypothesis - i.e: being able to afford immediate needs > the "shampoo sachet culture"), thus, the price of a bigger plastic bag in relation to the purchase does not make too much sense to the owner for whom a rupee (the price of a thicker/larger plastic bag here if i remember it right) matters as it is equivalent to the kind of margin he would make on one product.

Sorry for the length of the comment / Thanking you for the daily inspiration perfect.

Posted by: sophie* at August 8, 2007 3:58 AM

While living in Silicon Valley I noticed the same in local grocery stores. After the usual "paper or plastic" question the attendant/cashier/helper started packing the goods, and the unusually small plastic bags were not saved. Usual shopping ended with maybe 7-8 bags. For heavier items with sharp corners (1/2 gallon juice), two or even three bags were put inside each other. (Which seemed almost unacceptable waste with my North-European background).

My explanation after 2 years there:
(1) smaller packages require less physical effort (loading desk -> cart -> car).
(2) with smaller packages (units) the carrier can adjust the best carrying weight. Not to walk too many times and not to carry too much.
Same applies to first use (shopping) and second use (removing waste).

Thanks for your website.

Posted by: Rainer / Estonia at August 8, 2007 10:14 PM

I live in Rio, and I often leave the markets with those bags. I have even spoken to some people about it, and some points that I found were that customers visits the markets (more than one) daily searching for discount on products, and those trips are unplanned (coming back from work, bank, etc).

Those bags are also the last products from plastic recycling plants, so it's better have them wasted than harder plastic, which would take more time to degrade.

Posted by: Ulysses at August 9, 2007 3:18 PM

the same happens in Argentina, they have the same type of bags you mention. People who buy lots of things often choose to have their groceries home-delivered.

In "Dutch" supermarkets in the Netherlands you are suppose to pay for bags, these bags are meant to be reused and are bigish and pretty strong. On the contrary if you buy in a Turkish or Morroccan shop in Amsterdam you are given (smaller) bags for free.

In Spain, where I live now, you get free bags everywhere, these bags are thin and small like the Brazilian bags you mention. Some people do use them for their home rubbish too. Spaniards often use shop trolleys, there are several models, even trendy ones.

Posted by: Ariel at January 23, 2008 11:57 PM