« Body Language Norms | Main | When 'Experiences' Collide »

Need to Pee? Sure You Do

The extent to which these signs trigger you to want to go to the toilet.

And the reverse: what colours, textures and sounds inhibit the need/desire to go to the toilet? Same question for other activities?

It's 2012, you've just bought a 3rd generation pair of augmented reality glasses. To what extent are you able re-manipulate the advertising and information architecture messages you see around you? What will they be re-manipulated to? (Aside from inevitable Future Perfect) whose view of the world are you willing to buy into? To what extent will mainstream consumers be persuaded to forgo re-manipulation/blocking features for so-called loyalty programmes? And to take it one step further - just how much is your real-time, eye-tracked gaze worth?

How much will you/whom be willing to pay for an ad-busters view of the world?

Writing from Bangkok | June 21, 2007 | Permalink