« Pantone Variety | Main | Trend Spotters, Spotted »

Menu Options: Literacy, Understanding, Enjoyment

Standing in front of the restaurant vending machine you know what you're going to order, right? Of course, right.

Now, try navigating a (mobile phone) interface with the same level of comprehension of what is written. How does your lack of textual and technological literacy change your ability to use and enjoy using a product or service? Your sense of achivement once the basic functions are learned.

And your level of motivation to learn how to use new features (or order something different from the menu) once you've managed the basics.

An argument in this restaurant indeed for picture menus. And an argument for feature - simple devices.

Oh yeah related: essay and slideshow [6MB PowerPoint].

Writing from Sakura Shinmachi | June 9, 2007 | Permalink