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I Follow You, Following Me

How is your milk packaged? What is the environmental impact of that packaging? To what extent does the packaging, whether a Tetra pak carton, plastic container, pewter jug, or bag (from Chai house in Dharavi) affect the enjoyment and perceived value of the milk?

Related article about the (re-)introduction of milk bags in the UK, and the psychology of milk from the bottle in Japan.

For products where the packaging has negative connotations, to what extent can re-packaging a product once it is enters the domestic space overcome these negativities?

Interaction nerds will have no-doubt noticed the almost empty packaging ‘clipped’ under the ladle to ensure the entire contents drip into the pot. New forms of interaction, use enabled by new forms of packaging.

Writing from Mumbai | June 29, 2007 | Permalink