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Perceived Value, Projected

Phone numbers for sale on a Chonginq street (above) and apartments for sale in the suburbs of the same city (below) - in both cases numbers are formatted to communicate more than the simple act of communication with the number itself.

Certainly, some sequences of numbers are easier to remember than others - and will consequently have a measurably greater value. Some numbers are considered auspicious. In a world where anything can be segmented to what extent is it possible manufacture demand for certain numbers over others?

Related: the projection of status through mobile phone numbers in Tehran and Ulan Bataar.

Writing from Tokyo | June 12, 2007 | Permalink