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Packaging Becomes

Bottles of South African wine in a package designed to look like, and including a working radio.

The extent that cheaper componentry makes this kind of more packaging economically viable. The extent to which it changes the perceived value of the product at purchase i.e. the product becomes more of a souvineer. The extent to which it changes the perceived value of the product during consumption. And as more technology can be squeezed onto everything smaller/cheaper the likelihood that we'll see more of this rather than less.

And the wine stereo? Picked up by Uleshka on a recent visit to the southern hemisphere.

Writing from Tokyo | May 6, 2007 | Permalink