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Learning from the Desires of Sinewy Men

Packaging designers can do worse than heading onto the streets and occassionally back alleys of a large Chinese city to check out the boxes and occastional tube for 'blue pill' products.

The serious-ish part of all of this, aside from penile erectile dysfunctionality, relate to trust, context & the design on online services, mobility and ad-hoc service offerings.

What does it say about a product, product category or brand that so much relative cost & effort is placed on the packaging?

Writing from Chongqing | May 31, 2007 | Permalink