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Gender Segregation, Service Opportunity

Gender segregated train carriage in Tokyo.

The demand for women-only carriages driven by: a desire for comfort which relates to; physiological gender differences; the dis-proportionate affect of hyper-crowded Tokyo carriages on women during rush hour compared to men (men tend to have smaller, less senstive breasts, differently shaped butts); and the exploitation of the commuting conditions by (relatively) occassional male passenger to sexually harrass female passengers.

During peak hours the train carriage is female only. To what extent does segregation currently support targetted advertising and services? How will this evolve as the technologies to support more flexible content mature - electronic signage e.g. e-ink and devices like mobile phones? How might this affect the female commuters that decide not to use this carriage during these times?

Another example of commuting segration? Tehran.

Writing from Tokyo | April 12, 2007 | Permalink