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Contextual Advertising. Undecided Context

Advertisement / information for long distance calls with AT&T, MCI, Sprint, Bell, 800/collect stuck to the handset of this hotel phone. Given that many of their hotel guests will have mobile phones, in practical terms is the advertisment for use with the hotel phone, the guest's mobile phone or both? To what extent does the speed of adoption for objects e.g. fixed line phones vs. mobile phones, differ from where expect to find information related to services built around those objects? What are the ways in which the differences in speed between adoption and lag be exploited?

And the name of this stylish residence where handsets have ads? Motel 8, a fully functioning crashpad from a hard day in the mountains around Salt Lake City.

Writing from Tokyo | April 19, 2007 | Permalink