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The Selfish Toothbrush

Tokyo, 2007

The electric toothbrush is a selfish object. Not in terms of the power it consumes - a viable enough argument, but in the level of engagement it requires during use.

For many people mornings are about completing a number of time-pressured tasks before walking out the door - ablutions, sustenance, getting dressed, and caring for appearance to present ourselves in public. In between all of this we somehow find time to catch up on the latest news, make packed lunches, and look after dependents whether kids, pets, plants or (occassionally) spouses. And at some point most people brush their teeth.

With so many things to do its not surprising that we multi-task - newspapers browsed whilst downing coffee, listening to the radio whilst getting dressed, interrupting tooth brushing to complete two handed tasks like opening the sock drawer or place objects into bags. Which is why the electric toothbrush is a selfish object - it demands to be held the whole time it is used and the alternative that works with regular tooth brushes - to be clasped in the mouth for those moments when you need both hands is not an option. Why? The device is too heavy, and more importantly it continues to vibrate making the mouth-clasp a thoroughly unpleasant experience. (Yes it can be temporarily placed on flat surfaces but it leaves nasty hard to remove toothpaste marks). At what point does the electric toothbrush becomes light enough to be clasped in the mouth polite enough to turn off the vibrator for that moment? At what point does it really fit into the flow of the morning? And in our sunny, shiny future perfect at what point does the act of brushing teeth become redundant? Replaced, for example by super efficient armies of Colgate branded bacteria scrubbing your teeth on your behalf? Pop a pill when you walk out the door, arrive at work feeling minty fresh.

A convoluted link, but a link never the less - I've been using the N800 for the past week - and it seems destined to fill a small but friendly role the the home. But as with the toothbrush its a selfish device that requires two handed engagement to be able to appreciate what it has to offer, which is fine in a number of contexts just not during the morning multi-task.

There’s another much talked-about selfish object on the horizon - the iPhone. How well will it fare as a two- handed device in what is more many people a one-handed multi-tasking world?

Writing from Tokyo | February 26, 2007 | Permalink