« Transgression Transparency | Main | A City Pool & Sauna »

Cost Optimisation

When the plane touches down theres usually one or two travellers who take off the battery cover, pop out the SIM card and replace it with a SIM from the local carrier. In wealthier markets to what extent will reductions in roaming charges reduce the practice of SIM card swapping? For more price sensitive consumers - whether students in Helsinki or increasingly the bulk of consumers in emerging markets what cost differential is sufficient to maintain multiple SIM cards?

Photo from a study in Brazil last year.

Writing from Tokyo | February 13, 2007 | Permalink