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Changes of Carrying and Wearing Positions Over Time

Whilst we've had the opportunity to research where people carry their mobile phones so far - having studied the residents of 11 cities across 4 continents, we've not managed to do any follow-up studies to see how carrying behaviours change over time (our studies were not designed for longitudinal comparison). Despite the rear area often being considered, in the words of a female clothing designer we interviewed, a 'problem zone', in Tokyo mobile phones and music players like the iPod (pictured above) are increasingly making their way into the back pockets of women. Monoblocks are carried 'all in', and clam-shells half-in and half-out - understandable there are still quite a few chunky clamshells in the market. In both cases decorative straps, that by our reckoning are found on 60%+ of women's phones, hang out of the pocket - both making it easier to retrieve phone from said pocket and drawing attention to the surrounding female form. Which gives all sorts of clues as to who wears/carries their phone in this way.

Of course this 'trend' could merely be a result of me seeing what my male brain is hard-wired to see.

Incidentally, the half-in the pocket half-out style is sometimes seen amongst younger males except that the phone more likely to be carried in the front right pocket - remaining within easy reach of the dominant (right) hand - useful for processing incoming information, maintaining a visual awareness (unlike Ms. Backpocket, above), whilst simultainiously supporting the projection of personal identity.

Deadlines permitting, I'll be co-publishing research on carrying behavious with my colleagues Fumiko Ichikawa and Cui Yanqing later this year. I live in hope.

Writing from Tokyo | February 22, 2007 | Permalink