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Out of the Box Setup Norms

The in-shop purchasing experience for the avalanche transceiver includes a member of the shop staff applying a rescue plan sticker - in consumer's language to the the device unit.

In an age of rich, digital consumer preference profiles to what extent will the need to ask this question become moot? In what contexts do relatively stable preferences like preferred spoken language change over time? Or change according to context: an airline pilot's knowledge of English; a gift purchase; someone who speaks in one language, but prefers to read in another?

Writing from La Praz | January 28, 2007 | Permalink