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Fake, Real, Fake, Real. Repeat until fade

Real and knock-off 8800's from Chengdu's Tai Shen Lan Lu Market (photos taken late last year). A used original about 220 Yuan, a fake with Nokia logo about 900 Yuan, and a version with identical industrial design but no logo 50 Yuan. The power of the brand? Does the same apply to your brand?

Incidentally, my translator & guide for the day correctly guessed the real from the fake with her eyes (literally) shut by listening to the sound and feeling the sliding mechanism, but with her eyes open she considered the fake to be the real thing. Not exactly surprising considering that she'd not held one in her hands before. This is where I should probably write something about the need to eductate consumers. However, in what contexts does educating consumers on the value of the original drive up the value of the fake?

I've touched on fakes before, whether the fluidity of markets in Shanghai, watching fake covers being packaged up in a Delhi market, the real/fake fake/real battery buying options in Ulan Bataar, fake cigarettes in Xiamen, a prevalance of Ecko in Lhasa, how to fool consumers into thinking a non-waterproof watch is in fact waterproof in Kathmandu, and why Al Zawahri was probably wearing fake New Balance convolutedly via Cairo.

The backdrop to the photos? A backstreet Sichuan eatery. And yes, I'm still in Tokyo.

Writing from Tokyo | January 22, 2007 | Permalink