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Features That Help Owners Make the Sale

Menu items on a japanese Sony Ericsson phone converted on the fly into a comic strip - each speech bubble represents a function. Navigating left or right trigger a new comic strip layout. Highly creative but also a jarring transition as soon as you skip to any other part of the phone's standard menus driven interface.

The extent to which this kind of software interface feature helps raise awareness of the product - the 'hey check this out' part of hanging out with friends. The extent to which device owners actually uses this feature once bought - or whether they revert to the (arguably more) usable menu driven interface for day to day usage. The extent to which use after purchase is irrelevant i.e. the feature has served its function.

It's owner? David Williams of Asentio Design Shanghai.

Writing from Daikanyama, back of | November 5, 2006 | Permalink