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(The Benefits of) Switching Defaults

The male and female entrances to this onsen are swapped depending on the day of the week.

Despite assumptions to the otherwise each entrance led to a slightly different experience - swapping gives visitors an opportunity to try both. In most other contexts however it would be unusual to change such as basic part of the process - there is a moment of "did I walk through the right one?" just prior to turning into a crowded male/female changing room.

What are the benefits to swtiching defaults? In what contexts? And for whom?

Writing from Nagano | August 29, 2006 | Permalink