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Tangible vs Digital

Locks and MP3s for sale side by side in a Sao Paulo market street. For customers buying digital content from street vendors how to recognize the quality of what is for sale? That it plays? That it contains the correct music? That the metadata is present and accurate? In the way that collectiions are put together?

In the corner of the DVD market stalls below you can (just) spot a portable DVD player - for offering customers previews of movies. For music and in a noisy street environment how can a buyer appreciate what it is they are buying? Currently the quality of music bought in these contexts is largely 'that the CD-ROM or DVD actually plays', rather than the quality of the recording, but like with DVD previews its only a matter of time before some form of value added preview is offered. In some Delhi markets its more likely that the music would be burned just-in-time - its already the case with software purchased through the same channels.

With digital music larger file sizes might imply higher quality recordings. Part of the AllofMP3 business model is to allow the customer to choose the quality and ultimately pay according to the resulting file size - for example MP3s can be encoded at low, high or CD quality (128, 192 or 320 kbps) and the customer can choose which DRM free format to encode into. There is a flip side to all this of course.

How can street sellers raise the perception of quality of their digital wares? How will quality be judged by future, more savvy consumers?

Writing from Tokyo | August 4, 2006 | Permalink