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Who Values Your Data?

Data mining, 2006

What is the value in knowing what is going on in each these Shanghai apartments?

Who would pay to know what the inhabitants use; their personal preferences; family preferences; what they look for; what they are planning; their secrets; what they buy; what they sell; who they communicate with; and what they communicate about; the emotional or practical value of that communication.

Which company will be the first to offer a we-pay-you-to-store-your-dataTM service? How many consumers would give up their pseudo privacy for a little cash?

Writing from Tokyo | June 5, 2006 | Permalink




Comments

I might be biased, but your definition of data looks to me, very much like "metadata of human life" or something. :)

What would be a sufficient/legitimate reason for a company in such business to terminate the customer relationship for such a service?

Or, how could a company, which operates in the quartal economy, offer such a service, which clearly must offer the customer some added value and what would be that added value? Ie. what is the business equivalent of a confessional.

Posted by: vt at June 5, 2006 4:37 PM