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Tangible Reminders, Shortening The Path

Spent a few days this week working on a service concept with design team colleagues. This photo reminds me that having a compelling service is just the starting point. How long is the path to get to your service? How can you shorten the path by even one step? QR barcode from a shop around the back of Daikanyama.

Writing from Daikanyama, back of | June 4, 2006 | Permalink