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How You Top Up

Top up minutes for sale in Kampala.

Consumers here are highly sophisticated when it comes to optimising their use of communication channels - anything that drives down the cost of communication has a good chance of success.

The degree of sophistication is a double edged sword. On the one hand it implies user effort to stay abreast of the alternatives and introduces additional steps to the communication process - you don't just call but factor in the cost of calling permutations before you decide to call. On the other hand it reminds me how disinterested/lazy consumers are in less price sensitive markets.

Writing from Kampala | June 25, 2006 | Permalink