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Study Prep

Trip preparation. Helsinki, 2006

All day workshop to figure out what to focus on in an upcoming concept validation study. Someone was thoughtful enough to bring sweets from China and in the course of a few hours we work through the different flavours. Everyone has something to show and tell and share. Package turns up and are opened and artifacts from far away are passed around the room. (How) can such simple objects excite and inspire?

Study preparation. Helsinki, 2006

The project team is preparing for the study from home bases in Tokyo, Helsinki, Beijing, Hyderabad & Calabasas and if it all goes to plan, meeting in 6 weeks time at the research site. Mutual understanding and common goals should make working at a distance a minor inconvenience. The questions to ask is whether there is sufficient mutual understanding and common goals?

Writing from Helsinki | February 14, 2006 | Permalink