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Gaming Services

Location based services will use proximity interaction to identify users, and in some cases the implications of being in a particular place at a particular time or with a particular frequency will lead to 'rewards'. To what extent will location based services that rely on proximity interaction be gamed? By whom? By 2010 proxy-proximity interaction services will be available to carrry out proximity interactions on your behalf, much like the developing and selling of characters in online worlds today.

Hmm, will these kinds of scenarios will be covered in this book?

In research into what people carry, I spent time interviewing people about so-called 'loyalty cards'. A summary of their comments is that they had a vague perception that using the card provided 'benefits' but were mostly unable to articulate what the benefits were. It highlighted how easy, and with relatively little cost it is possible to get a (branded) card into a person's wallet and for it to be carried at least for a few weeks.

Writing from Tokyo | January 5, 2006 | Permalink