« Space & Learning | Main | Physical Manifestations »

Custom No. Super Custom Yes

The photo above from a customer of Bowery Kitchen, Komazawa.

The super-customisation of mobile phones is gaining some traction here in Tokyo. Various shops in Shibuya will adorn your mobile phone (or iPod or digital camera) with rhinestones charging anything from 7,000 yen (50 Euro) for a pre-designed P900i cover to around 50,000 yen (350 Euro) for the full front and back design-to-order bling. Mostly but not exclusively for female clientel - men are starting to order quite gothic designs.

Jewel encrusting services can be found as an annex of some phone shops in popular shopping areas of Tokyo. Now nail shops are extending their offering to include mobile phone customisation - it's possible to order matching nail and phone designs.

(In my mind this is somehow all a logical progression from an analysis of 6447 used mobile phone covers and quick and dirty customisation)

I started out a sceptic but I have to admit some of the funkier pixel-art designs have started to grow on me.

Writing from Shibuya | November 28, 2005 | Permalink