« IP Kiosks / Caller ID | Main | Experience Dining »

@ Mo

@Mo is another concept store in Harajuku. 'Custom' FOMA P901is are placed in the context of clothing, chill-out leather sofas, tees and the ubitquitous Be@rbricks.

Its difficult to bring a custom and exclusive purchasing experience to mobile phones, which are largely the most mass of mass produced products, with a few exceptions of course.

This store leaves me cold - its all too template to be original. In a year it will be gone, but by then it will have already served its purpose.

Writing from Harajuku | April 22, 2005 | Permalink